{"id":15118,"date":"2023-09-15T10:44:20","date_gmt":"2023-09-15T09:44:20","guid":{"rendered":"https:\/\/pearcemarketing.co.uk\/?p=15118"},"modified":"2023-11-06T11:47:46","modified_gmt":"2023-11-06T11:47:46","slug":"what-type-of-linkedin-connection-request-works-best-the-results-are-in","status":"publish","type":"post","link":"https:\/\/pearcemarketing.co.uk\/what-type-of-linkedin-connection-request-works-best-the-results-are-in\/","title":{"rendered":"What type of LinkedIn connection request works best? The results are in."},"content":{"rendered":"[vc_row full_width=”stretch_row_content_no_spaces” el_id=”page-slider” css=”.vc_custom_1552656477704{background-color: #43362f !important;}”][vc_column]\n\t\t\t

<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\"Marketing \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t<\/rs-module-wrap>\n\t\t\t\n[\/vc_column][\/vc_row][vc_row el_class=”margintop40″ el_id=”blog-header”][vc_column][vc_column_text css=”.vc_custom_1694770515913{margin-bottom: -20px !important;padding-bottom: 0px !important;}”]\n

What type of LinkedIn connection request works best? The results are in<\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1694770095800{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”blog-date-spacing”]Date: 15\/09\/2023<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][vc_column_text css=”.vc_custom_1554290885666{margin-top: 0px !important;padding-top: 0px !important;}”]Back to Blogs<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”margintop40″][vc_column][vc_column_text]LinkedIn is an awesome tool for creating professional connections to build that all important network, as well as social marketing and lead generation.<\/p>\n

So let\u2019s talk about a common problem many of us face when using LinkedIn\u2026 how to best craft that initial connection request.<\/p>\n

So here’s the million-dollar question: should you just hit ‘Connect’ for an automated request, or should you take the extra step and add a personalised message?<\/strong><\/p>\n

To tackle this burning LinkedIn strategy question, we decided to go straight to the source – the LinkedIn community itself.<\/p>\n

On 5 August 2023, we launched a poll to gather insights from our LinkedIn network and we got some fascinating results. (UPDATE – October 2023 – see more interesting data in results section below!)<\/strong><\/p>\n

Our question was simple: “What type of LinkedIn connection request are you most likely to accept?”, we presented our poll respondents with four options:<\/p>\n

    \n
  1. System invite – not personalised<\/strong><\/li>\n
  2. Invite with personalised note<\/strong><\/li>\n
  3. Any – I check the profile first<\/strong><\/li>\n
  4. I pretty much accept everyone<\/strong><\/li>\n<\/ol>\n

    After the first few minutes we had 11 responses as below – a close race between Personalised<\/em> or Any – I will check the profile first whatever!<\/em><\/p>\n

    \"\"<\/h2>\n

    <\/h2>\n

    The Results<\/h2>\n

    After two weeks, when the poll expired, we had 75 responses.<\/p>\n

    The results were crystal clear.<\/p>\n

    And the stats were exactly the same when we asked a live audience of 60 people at a LinkedIn workshop we ran at the Brighton and Hove Business Show in June 2023.<\/p>\n

    The undisputed winner was the option Any – I check the profile first<\/em>, revealing that the majority of LinkedIn users prioritise the quality and professionalism of your profile over the presence of a personalised message in the connection request.<\/p>\n

    \"\"<\/p>\n

    This could be a game-changer if you currently spend hours crafting huge numbers of individually tailored messages by hand as part of a lead gen campaign.<\/p>\n

    And definitely highlights the significance of having a quality LinkedIn profile.<\/strong><\/p>\n

    One vote on the poll came with a comment saying how much they seriously consider on a personal profile:<\/p>\n

    \u201cRelevant people with at least 10% mutual connections (as a percentage of their total) or enough well known mutual connections. A thorough content check is always performed to see how people behave online and if this aligns with my values, I might accept a request.\u201d<\/em><\/p>\n

    However, with 36% of the votes being for a connection request with a personalised message\/note, it is worth reviewing when this is still worth doing.<\/strong><\/p>\n

    Another interesting comment on the poll said:<\/p>\n

    \u201cI know you only have limited options to ask this question, but the truth is probably a hybrid of two and three – read the personalised note, check the profile.\u201c<\/em><\/p>\n

    And of course it\u2019s easy enough to do a personalised note when there are only a few people on your list – eg when you are saying it was great to have met someone at an event the day before – it helps people remember who you are!<\/p>\n

    And sometimes a personal note may apply to a segment of carefully selected people, enabling you to copy and paste a short, simple message and you can just change their name.<\/p>\n

    NEW UPDATE OCTOBER 2023<\/strong><\/p>\n

    In a recent campaign on LinkedIn, which tested a different connection approach each week for three weeks, we found that:<\/p>\n