Do you know about the 20% text rule for images used in promoted posts on Facebook? 

Infact it goes wider than just promoted posts – but this is often the first step small businesses take in Facebook advertising/promotions.  (You can create promoted posts or ‘boost posts’ as soon as you have 100 likes.)

You may decide to promote a great post to all your fans/likes and their friends, for example, for a cost of £10. This may be about an event or offer and include a short bit of text with a great photo.  This photo must not contain more than 20% text (although text that is on your product packaging would be permitted).

Facebook states that:

  • Policy: Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.
  • Details: Text in product shots does not count towards the 20% limit for an image. This policy applies to all ad units in News Feed, including photopage post ads, link page post ads, video page post ads, offers,mobile app install ads and page

So how can you work out the 20% rule easily?

Facebook states that it has created a new grid based detection tool to review if promotions and ads will be approved.

The tool is a 5×5 grid with a total of 25 boxes.  To be accepted, your photo must not have text appearing in more than 5 boxes on the grid (20%).  Here is an example provided by Facebook:

Your chosen image:

10% rule for images in Facebook

Apply the grid:

Facebook 20% photo rule grid













Unacceptable image. Logos and text on clothing don’t count because it’s a real photo of a real situation; but text overlay counts and is 8/25 boxes = 32%

So just use this grid system yourself and you shouldn’t encounter any rejected promotions!

What has been your most successful Promoted Post? I would love to hear about it.  Please send a link to it on your Facebook page and let me know how many new page likes you achieved.

Have a good day…

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