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Google’s new algorithm update states that websites that aren’t mobile friendly are much less likely to be shown in search engine results

Date: 28 April 2015

60% of website traffic is through mobile devices*. You could be losing up to 60% of your potential website visitors if your site isn’t seen as mobile friendly (aka “responsive” or “optimised for mobile devices”) by Google. SEO disaster!

mobile friendly

Google has set new standards for websites to meet. As of 21 April 2015, Google favours websites that are mobile compatible. The more mobile friendly your website it, the higher it’s likely to rank in Google search results. Google regards your website as being up to date if it is optimised for mobile use, therefore it deems it more relevant to show to people in search rankings. So having a mobile friendly website is vital for your search engine optimisation (SEO).

If your website isn’t mobile friendly, contact your website designer for more details about a responsive design.  (That means a website that can detect what device a visitor is using and show your website in a design layout that best fits that device size and orientation.  The mobile version does not require you to scroll left and right to read it or zoom in to read the text of headings and body copy.)


How to check if Google sees your website as mobile friendly

Stay friends with Google – check to see if your website is mobile friendly with Google’s ‘Mobile Friendly Test’. It’s super quick and easy.  Just enter your website address and click analyse.


Check out our website on a PC and then on your smartphone to see the difference in action… but here’s a quick view of the top of the home page on a mobile and laptop:

Mobile version of (on iPhone 5S – before we rebranded in June 2015!):

Pearce Marketing Website as shown on a mobile device













Here’s the laptop version:

Pearce Marketing website as shown on a laptop











If you are about to embark on developing a website, please ask us to help you create a brief for (and select) your web designer. We can help you with your website content and search engine optimisation (SEO) too.


* See more amazing stats in this article

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