Pearce Marketing works with The Hotel Inspector

Emma had a great experience delivering Alex Polizzi’s marketing vision for The Original Hut Company, for an episode of The Hotel Inspector To The Rescue on Channel 5.

The show aired in May 2024 and sees Emma working with Anna and Nick, owners of this fabulous eco-stay location in Bodiam, East Sussex.

The Hotel Inspector, now in Series 19, sees renowned hotelier and business woman, Alex Polizzi, work closely with hospitality venues to identify their key issues and provide a plan of action for overcoming their challenges.

Alex called in Pearce Marketing, as a local marketing company, to support Anna with delivering a number of marketing projects – all completed in super quick time to fit with filming schedules!

The Hotel Inspector Approves

Alex enthused about Pearce Marketing’s work with Anna, saying “……”


Alex, Anna, Nick and all the TV crew at TwoFour, were a delight to work with. We had lots of laughs, alongside pulling out all the stops to make a real difference to the shepherd’s hut eco-stay business.

Anna said “It was great to get Alex’s insights to improve our operations, as well as her practical advice on finances and balancing family life too. Alex, Emma and I are all busy working mum’s so shared a few stories on the last day of filming!”

Messaging Makeover

The Hotel Inspector’s core instruction was to ensure that Anna and Nick’s two businesses promoted each other:

  • The woodland Shepherd’s Huts from The Original Hut Company and
  • The Hub, a fantastic eatery for local visitors and those staying in both the huts and on the riverside campsite.

And that all communications really highlighted their unique story, strong sustainability credentials and passion for rewilding the ancient protected woodland.

It is also important that visitors know what to expect on their eco-stay.

So we set to work creating new messaging on The Hub menus, created new table signs with a QR code to direct people to the huts website, developed a new hut information pack, updated the website, social bios and booking emails.

Site Signage – Before

Another important aspect was signage.

The Hotel Inspector wanted us to improve all the signage from a brand, messaging and customer experience point of view.

These pictures show how the signage looked at the entrance to the site and as you approached reception before Alex arrived.

Huge thanks to Print Matters for producing these signs for us in superfast time!

Site Signage – After

We created new roadside signage, directional signs for visitors moving around the farm, plus eco-info signs at certain points on the land too.

And with Anna’s wonderful fun personality, it was great to inject some humour on the signs in the eco-loos too!

These pictures show the new smart look.

“Pearce Marketing have been absolutely brilliant helping me to clarify the message my business is trying to deliver and helping me with flow and user experience around our site. They could identify the areas where their support would add most value within the available budget and work efficiently to deliver on the promises. Thank you so much.”

Anna Eastwood, The Original Hut Company, Bodiam, East Sussex

Even Anna’s Furry Friends were Helping Out!

Shepherd's Hut at The Original Hut Company - Hotel Inspector

Book A Stay

If you fancy an authentic eco-stay we highly recommend the gorgeous hand-built Shepherd’s Huts in the woodland. Each with its own fire pit.

The Original Hut Company has sustainability at its core – it is in every part of the business – not just a nod towards it.

You can unplug and relax in nature – blending fun with minimal environmental impact. Perfect.

The camping is also wonderful and everyone can take a river swim, or visit Epic Life to book a paddle board or kayak.

And if you’re just passing through Bodiam – a stop for THE most delicious food at The Hub is a must!

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